Ingredient-conscious Consumers Find Like Minds at Freshii
Consumers today are engaging with brands on a deeper level. Overwhelmed by choice and conscious of the role nutrition plays in overall health, consumers are increasingly looking for transparency around what they put in their bodies.
“Our guests are looking for great-tasting, innovative food that makes them feel great,” says Melissa Gallagher, VP Marketing at the health and wellness brand Freshii. “Here’s where Freshii stands out. Our entire menu is designed from the inside out, combining ingredients that promote optimal health while being crave-able and satisfying on every level.”
“When I opened my first Freshii, I was overwhelmed at how people embraced the concept,” said Matthew Corrin, Founder and CEO of Freshii. “By putting nutrition at the forefront of our decision-making, consumers saw a brand that aligned with their own concept of health and wellness.” adds Corrin, “We lead with nutrition and stay true to our mission of helping people live better by making healthy food convenient and affordable - an approach that has resonated with consumers globally.”
Freshii, which received 2018 ‘Brand of the Year’ honors from FastCasual, was founded in 2005. Corrin, then only 23, envisioned a restaurant that was both healthy and innovative and offered guests nutritious interpretations on global food trends. “We’re constantly iterating our menu and guests come to Freshii to experience something new,” says Corrin. “We’re foodies at heart and love finding amazing new cuisine that we can bring to the masses,” he says. Rotating favorites include the Moroccan inspired byblos bowl, a twist on the popular poke bowl, a tortilla soup, and a curry-based bamboo bowl. Each item added to the menu aligns with Freshii’s mission of being healthy, convenient, and affordable.
Freshii’s Lead Nutritionist Andie Shapira works directly with vendors to source the cleanest possible ingredients. “We have very high standards for which ingredients are included in our recipes,” says Andie. Knowing that consumers are influenced as much by what’s left out of a meal than what’s included, Andie is on a mission to give ingredient-conscious consumers a higher level of menu transparency.
This effort is supported by investments in training programs for its frontline team members. “There’s so much confusion and misinformation about nutrition, it can be overwhelming” says Andie. “Our team members take the guess work out of ordering. Frontline staff are trained on the flavor profile and health benefits of each menu item, and if a guest can’t decide we can help customize a meal that’s both satisfying and energizing.”
The movement towards plant-based eating is only growing in popularity and Freshii is positioned at the forefront of this shift. “Increasingly our guests are asking for plant-based proteins and vegan meal options which we can happily accommodate,” says Andie. “In fact, we design each menu item so that it can be customized to meet any dietary restriction and preference, and as we continue to innovate we’ll be adding more vegan options to our menu offering.”
Freshii is proving that leading with nutrition is also profitable. As many fast-casual chains are facing declining sales and store closures, Freshii continues to grow, posting positive year-over-year sales growth and projecting to add 300+ stores to its existing 420 locations globally by the end of 2019.
Learn more about franchising with Freshii: https://freshii.com/ca/franchising.