Multi-Unit Owners Flock to Goldfish Swim School as the Premier Swim School Franchise Opportunity on the Market
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Multi-Unit Owners Flock to Goldfish Swim School as the Premier Swim School Franchise Opportunity on the Market

Multi-Unit Owners Flock to Goldfish Swim School as the Premier Swim School Franchise Opportunity on the Market

Andrew McCuiston, President of Goldfish Swim School

Core Values Unite Franchise Network as Strong Unit Economics Drive Franchise Growth and Performance

Goldfish Swim School continues to prove itself as the top-rated and most established swim school in the franchise space, as sophisticated entrepreneurs and multi-unit owners are flocking to the franchise opportunity.

Andrew McCuiston, President of Goldfish Swim School, provides an inside look at what’s driving the brand’s strong growth and performance. The franchise network spans 120-plus schools across North America with enrollment numbers now exceeding that of pre-COVID – teaching approximately 150,000 children each week to be safer in and around the water.

Q: What has been the no. 1 key to success in the post-pandemic era that has allowed for continued growth and strong performance?

A: Our core values have served as a guiding light for all of our decision making. We’ve focused on flexibility and creativity within our brand standards to prioritize our franchisees and their success.

Even during the uncertainty of the last 18 months, we didn’t lose sight of our vision – this has brought our system together to collaborate, innovate and adapt, making data-driven decisions to drive performance. Shared values inspire accountability, and by leaning into our core values of doing the right things, making the right decisions and treating people with Integrity, Compassion, and Trust – we were able to persevere and emerge stronger.

Q: What is attracting multi-unit franchisees to the Goldfish Swim School franchise opportunity?

A: The pandemic has brought forth an entrepreneurship boom. That, paired with the strong demand for quality swim lessons, is fueling our development.

Specifically, multi-unit growth has played a strategic role in our nationwide expansion. Goldfish Swim School was among just 50 brands recently named a Top Multi-Unit Franchise by Franchise Business Review in its 2021 Top Multi-Unit Franchises Report. We’ve recently signed multi-unit agreements in Arizona, Georgia, New York, Texas, Florida, and Virginia. A significant number of our multi-unit signings have come from existing franchisees looking to grow their Goldfish portfolios.

In franchising, growth is great but internal growth has proven to be better. When existing franchisees double down on their current investment, it speaks to the tremendous belief they have in the brand and the support they receive. This type of validation continues to attract new owners to our system, and we’re excited to grow with ‘empire builders’ who align with and embody our core values.

To date, we’ve had zero permanent closures – which is quite unique in the franchise space. This is another testament to the time and effort we put into finding the right franchise partners, perfecting the business model and remaining committed to strengthening unit-level profitability.

When franchisees invest with us, they’re investing in an organization with a strong culture, solid systems and a proven business model with a talented support team – all reminders that they’re operating their business with the backing of a premier brand in the space.

Q: What does the future hold for Goldfish Swim School – where do you see the brand headed in the next 3-5 years?

A: In five years, we hope to have over 250 swim schools open and operating across North America.

Our Franchise Office continues to produce the best-in-class support tools, and our development group has found new, cost-saving opportunities to keep the business profitable and reduce up-front costs.

Currently, we see the most growth opportunities available in California and Texas – when combined they produce the fourth largest GDP in the world – among other regions across the United States.

We’ve built an incredible infrastructure for growth and are poised for long-term success.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.


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Published: November 1st, 2021

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