The Vitamin Shoppe Announces New Franchise Model Backed By 40+ Years of Demonstrated Success
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The Vitamin Shoppe Announces New Franchise Model Backed By 40+ Years of Demonstrated Success

The Vitamin Shoppe Announces New Franchise Model Backed By 40+ Years of Demonstrated Success

The Vitamin Shoppe® is a global wellness brand with over 40 years of demonstrated success.

Now, with more than 5 million active customers and a shared commitment to good health for all, this purpose-driven leader is poised for growth in 2021 and beyond through its new franchise model.

“We believe that everyone is deserving of good health and our mission is to be a trusted partner to our customers on their journeys of lifelong wellness,” said Sharon Leite, CEO. “At The Vitamin Shoppe, we like to say that ‘Lifelong Wellness Starts Here™,’ and in that spirit, I’m delighted to invite new franchise partners to join us in that mission.”

The $50+ billion vitamins, minerals, and supplements industry has made steady gains for decades, including this past year with global health concerns driving increased commitment to wellness. This new franchise opportunity provides a proven operating model based on broad selection and expertise, limitless room to expand by serving customers holistically through omnichannel offerings, a strong pipeline of products from The Vitamin Shoppe proprietary brands, and an omnichannel approach to customer experience. Joining The Vitamin Shoppe community is more than just a business decision–it’s a lifestyle.

On average, the company’s top 25% of stores generate $1,710,624 in revenue per store with $300,717 contribution per store.* 

“It’s a great industry and it’s been growing aggressively for a number of years,” said Muriel Gonzalez, Chief Marketing and Merchandising Officer. “We actually expect that in a couple of years it’s going to be at $60 billion, so it’s a great time to be in this industry.”

Since 1977, The Vitamin Shoppe has been dedicated to helping its customers become their best selves, however they define it. This commitment to good health for all is reflected in the dedicated teams that serve communities across the globe. Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. They draw pride and strength from a deep appreciation of their differences and collective passion for helping their customers thrive. 

Today, in more than 680 stores across the country, customers can find one of the largest assortments of high-quality vitamins, minerals, supplements, sports nutrition, CBD, healthy snacks, weight management support, aromatherapy, herbs, superfoods, natural beauty products, and more–including a portfolio of seven well-recognized proprietary brands with a loyal following in the marketplace, trusted for their quality and innovation. As shopping preferences evolve, The Vitamin Shoppe has expanded its approach with an omnichannel strategy over, the VShoppe app, and robust social media presence.

The efficient journey to franchise ownership with The Vitamin Shoppe can be completed in an estimated 6-8 weeks. Throughout the process, and on an ongoing basis, the company’s leadership team leverages nearly 200 years of combined industry experience to support and to advise on operations, marketing, legal, real estate and digital, so franchise partners can focus solely on running the business.

Those interested in franchising should have a passion for health and wellness, proven success in franchising, and the financial resources to get started. To franchise with The Vitamin Shoppe, you’ll need a minimum net worth of $750,000 and $200,000 of that in liquidity. Multi-unit franchise experience is desired, but not required. For more information or to start the process of franchising, call David Denker, Senior Director New Business Development and International, at (201) 552-6400 or visit

*This information reflects the Average Revenue and Average Contribution for the Top 25% of the Vitamin Shoppe company-owned stores which were open for at least one full year as of fiscal year end 2020. Of these 171 stores, 65 attained or surpassed the Average Revenue and 82 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2021 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2021 The Vitamin Shoppe®. All rights reserved.


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Published: May 12th, 2021

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