True REST Float Spa Builds Growth With a Powerful Partnership With LA Fitness
Like grabbing a coffee in a big box retailer or picking up prescriptions in a convenience store, you will soon be able to experience the powerful, all-natural healing benefits of float therapy at the local gym.
True REST Float Spa, the largest and fastest-growing flotation therapy franchise, is teaming up with LA Fitness to offer premier wellness centers designed to encompass both fitness and relaxation. Beginning in Orange County, California, True REST Float Spa will take over existing space within the gym at select LA Fitness locations.
The collaboration brings together two of the biggest brands in the health industry. San Diego-based True REST projects to have 40 locations open by 2019, with 30 additional spas in the development pipeline. Leading health club LA Fitness boasts more than 690 clubs across the U.S. and Canada. Together, LA Fitness and True REST will offer gym-goers a unique way to relax and recuperate for a quicker recovery after a grueling workout.
The partnership between True REST and LA Fitness is part of the continued quest by both brands to meet the evolving needs of clients in creative ways. Professional athletes, including Stephen Curry, J.J. Watt, James Harrison, and Aly Raisman, have long touted the benefits of flotation therapy.
With over 1,000 pounds of pharmaceutical-grade Epsom salt, the lactic acid that creates muscle fatigue is drawn out up to four times faster than normal recovery methods, allowing athletes to train harder and recover quicker. The True REST weightless therapy can also effortlessly lower blood pressure, relieve pain, and reduce tension.
The True REST Float Spa in Fountain Valley will be housed within LA Fitness, with services available to both members and nonmembers, to allow the public to enjoy the physical and mental benefits of flotation therapy. Clients will enjoy a private suite with a rainfall shower and Float Pod, as well as full access to the LA Fitness locker room, should they need space to prepare for a busy day after their float. This will differ from most True REST locations, which offer a full prep area and Oasis Room to soak in the experience.
True REST and LA Fitness plan to continue the partnership beyond the Orange County location, offering a well-rounded wellness experience to athletes across the country.