With A New Brand Refinement, NerdsToGo Pursues Franchise Expansion Across the U.S.
NerdsToGo, a leading computer and technology repair services franchise, is targeting franchise growth across the United States. The fast growing brand recently revamped its visual identity with a new color palette, font, and restaged brand character, "Nerdy.”
“With a reimagined and refined brand identity that conveys our tech expertise and approachability, we look forward to seeing NerdsToGo continue to grow its presence across the U.S.,” said Mark Jameson, Chief Support and Development Officer at Propelled Brands. “We continually seek new ways to assist our franchisees and provide customers with exceptional products and services. The brand refinement will help NerdsToGo be competitive in the market as it expands its offerings and opens new locations.”
NerdsToGo offers a variety of services to both homes and small to medium sized businesses, including business consulting, commercial virus removal, spyware, and more. The brand hopes that the elevated branding will bolster its growth efforts, with a continued focus on driving IT solutions for businesses for recurring revenue, and establish NerdsToGo as an emerging leader in the technology industry.
"The new refinement helps the company be more competitive in the marketplace," said Rory Dunnaback, NerdsToGo® 2021 Franchisee of the Year award winner and the first adopter of the new brand identity at his newly opened Tigard, Oregon location. "The update to our look helps attract new customers in all technology areas, allowing us to evolve and grow as technological advancements continue."
NerdsToGo is currently seeking qualified franchisees to be owner operators to help the brand grow across the United States. Prospective franchisees do not need experience in information technology but should have a strong desire to grow a successful business in their local community, developing relationships with small business owners to become their outsourced IT department.
The initial investment for a NerdsToGo franchise is approximately $146,200 - $217,050, including a $49,750 franchise fee. Ideal candidates have a net worth of $300,000, of which $80K is liquid. Additionally, NerdsToGo offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs, and firefighters, which includes a 50% reduction on the franchise fee – a savings of $24,875.
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