March 14, 2017 // Franchising.com // DALLAS - Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in man cave nirvana, has announced plans to bring 50 locations to the state of Texas over the next five years. The unique concept, with an overarching goal to have 250 locations open and operating by 2022, plans to ramp up growth through a selective strategy. It is focused on a solid foundation of smart franchise partnerships and tactical site selection to expand into a leading health and wellness brand.
Building on its momentum of licenses awarded for more than 200 shops during its first year of franchising, the new Hammer & Nails locations will open under the leadership of Area Representative Ron Guthrie. No stranger to franchising, Guthrie has built his multi-unit portfolio to include a variety of service brands. Owning eight The Joint Chiropractic locations, three European Wax Centers, and three Massage Envy clinics, Guthrie is confident in his ability to bring Hammer & Nails Grooming Shop for Guys to Texas. Already working toward his expansion goals, Guthrie expects the first Dallas and Houston locations to open within the next three months, with nearly 10 open and operating within the year.
“At Hammer & Nails, the entire experience is not only the pinnacle of relaxation and pampering, but our hand and foot care yields health benefits, too. We’re excited to introduce our concept to local communities throughout Texas,” said Guthrie. “Demand for our services is on the rise; more men are seeking out services we offer like manicures and pedicures. Through meaningful partnerships with passionate, driven individuals, we’ll flourish in Texas’ metropolitan areas.”
Targeted development markets, in which Guthrie is actively seeking franchise partners include Dallas-Fort Worth, Houston, Austin, San Antonio, El Paso, Lubbock, Midland, Laredo, and Corpus Christi. In addition to Texas, Guthrie see growth potential for five locations in New Mexico including Albuquerque, Santa Fe, and Las Cruses.
“The Hammer & Nails brand has truly discovered an untapped sector of the massive health and wellness industry - no one is delivering male-centered grooming services the way we are,” said Michael Elliot, founder and CEO of Hammer & Nails. “We’re still at the ground floor of our development in Texas, making it an exciting expansion region for us. We’re eager to bring our concept to a diverse group of new customers in the area.”
The first and only corporate-owned location opened in November of 2013 on Melrose Avenue in Los Angeles and since then gross revenues have swelled. The system will be opening its first franchise locations this year, with five slated to open by the end of this summer. Guests are sure to feel welcome in new Hammer & Nails locations as they relax in ultimate man cave nirvana the moment they enter the shop. Locations have a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized Bison leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.
As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21 billion male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit www.hammerandnails-franchising.com.
Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/.
Fishman Public Relations
SOURCE Hammer & Nails