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Slim Chickens Continues International Expansion with New Location in Kidderminster

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Cook-to-Order Chicken Brand Opens New Location in Kidderminster, United Kingdom

February 22, 2023 // Franchising.com // FAYETTEVILLE, Ark. - Slim Chickens, a leading fast casual franchise in the better-chicken segment featuring dine-in and drive-thru service, announced today its new restaurant opening in Kidderminster, United Kingdom. Reputable multi-unit operators, Boparan Restaurant Group and Sainsbury’s are at the forefront of the opening.

The better-chicken brand has opened more than 210 locations across the United States and the United Kingdom. The brand is renowned for its beloved high-quality, cook-to-order tenders and passionate group of followers within the markets it operates. With more than 1,100 locations in development, the brand’s momentum continues to prove its stronghold in its segment.

“With strong international expansion on the horizon, we are thrilled to share our breakthrough better-chicken brand to Kidderminster,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Operating groups like Boparan Restaurant Group and Sainsbury are a great example of the kind of partners we’re looking for overseas, and we’re eager to extend our southern comfort food with more people across the pond.”

The brand prides itself on its fresh products and loyal fan following, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

“As we continue expansion internationally, each location we open signifies the success in the service and support systems we have created for Slim Chickens franchisees,” said Sam Rothschild, CMO of Slim Chickens. “We are honored to work with standout operating groups like the Boparan Restaurant Group and Sainsbury, who are dedicated to the brand. It’s quality groups like this who enable us to continue to share our fresh, delicious chicken with new communities.”

The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

For more information on Slim Chickens, visit slimchickens.com.

About Slim Chickens

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.

Today, there are more than 210 Slim Chickens locations open and 1,100 restaurants in development.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

SOURCE Slim Chickens

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Media Contact:

Lizzi Stendler
All Points PR
414-331-4355
lstendler@allpointspr.com

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