ZIPS Dry Cleaners Brings on New Marketing Muscle as Growth Continues
Same-day, one-price dry cleaning franchise names long-time advertising and marketing expert Tina Bagapor-O’Harrow Vice President of Marketing
November 13, 2019 // Franchising.com // GREENBELT, Md. - ZIPS Dry Cleaners - a rapidly growing dry cleaning franchise that has revolutionized the industry with its same-day, one-price services - announced today the appointment of Tina Bagapor-O’Harrow as Vice President of Marketing.
A versatile and talented marketing executive, Bagapor-O’Harrow brings more than 25 years of traditional and digital marketing experience to ZIPS, the majority of which was spent as the Executive Director of The Ad Store’s Washington, D.C. office. Leading the Washington office, she oversaw the creation of integrated campaigns for a long list of clients, including Disney and JetBlue, as well as such franchise organizations as Firehouse Subs, Choice Hotels, Barilla and InfoUSA.
In her new role with ZIPS, Bagapor-O’Harrow will lead the various marketing activities that support the company’s strategic and creative direction as it continues to bring its same-day, one-price dry cleaning model to new regions of the United States.
"I look forward to bringing my experience in driving foot traffic to ZIPS. As the branding and marketing leader for a client roster that spanned more than two decades, I understand expiring capacity and how to get people through the door," said Bagapor-O’Harrow. "During this time of exceptional growth, the opportunity to impact the future of the ZIPS brand is exciting.”
Bagapor-O’Harrow’s appointment comes at a time when ZIPS Dry Cleaners continues to rapidly expand its national footprint. Today, ZIPS has more than 60 locations open and operating throughout eight states and Washington, D.C. The company also has a total active franchise pipeline that stands at more than 250 stores, all of which are slated to open over the next several years.
“We are excited to bring someone with so much experience in turnstile marketing to the team. As we continue to grow we are laser focused on providing strategic marketing supporting to our franchisees,” said ZIPS CEO Drew Ritger. “We look forward to Tina helping our franchisees achieve superior value through their ZIPS investment. It is a great time to be part of ZIPS.”
About ZIPS Dry Cleaners
Founded in 1996 and franchising since 2006, ZIPS Dry Cleaners is an aggressively expanding dry cleaning franchise known for its same-day, one-price business model. It doesn’t matter if the item is a necktie, a coat or a pair of pants, the flat rate is $2.49, less than the industry average. Today, there are more than 60 ZIPS stores open and operating in eight states and Washington, D.C., with more than 250 additional locations in various stages of development across the country. For more information, visit www.321zips.com.
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SOURCE ZIPS Dry Cleaners
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