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Slim Chickens Opens in Indiana with Big Plans for Development Throughout the Midwest

By: Slim Chickens |  2 Shares     693 Reads

Cooked-to-Order Chicken Brand Extends Southern Hospitality with Opening in West Lafayette

March 21, 2023 // Franchising.com // WEST LAFAYETTE, Ind. - Slim Chickens, a leading fast casual franchise in the better-chicken segment featuring dine-in and drive-thru service, announced today its new restaurant opening at 2901 Northwestern Ave, West Lafayette, IN 47906. Seasoned multi-unit operating group Primestar Indiana is at the forefront of the opening; this is the first location in the state with many more in development.

The better-chicken brand has opened more than 215 locations across the United States and the United Kingdom. The brand is known and loved for its hand-breaded, cook-to-order tenders and passionate group of followers within the markets it operates. With more than 1,100 locations in development, the brand’s momentum continues to prove its stronghold in its segment.

“We are thrilled to share our southern hospitality and quality, cooked-to-order comfort food with the West Lafayette community,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Reputable operating groups like Primestar Indiana are a prime example of the kind of partners we’re looking for, and we’re eager to share our hand-breaded chicken tenders and inviting atmosphere with more communities across Indiana.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

“As we continue to grow across the United States and globally, each location we open signifies the success in the service and support systems we have created for Slim Chickens franchisees.” said Sam Rothschild, CMO of Slim Chickens. “We are honored to work with well-established operating groups like Primestar Indiana and are excited for them and their first Slim Chickens location! It’s quality groups like this who enable us to continue to share our southern hospitality and fresh, delicious chicken to new communities across the globe.”

Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

For more information on Slim Chickens, visit slimchickens.com.

About Slim Chickens

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.

Today, there are more than 215 Slim Chickens locations open and 1,100 restaurants in development.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

SOURCE Slim Chickens

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Media Contact:

Ciera Willis
All Points PR
Cell: 713-829-8770
cwillis@allpointspr.com

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