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Port of Subs Serves Up New Year Growth with Another 10-Unit Regional Development Agreement

By: Port of Subs® |  0 Shares     183 Reads

Sister Duo to Elevate Iconic Sandwich Brand’s Presence in Idaho

February 15, 2024 // Franchising.com // BOISE – Idaho, gear up for more sub-lovin’ – Port of Subs, the iconic legacy sandwich brand based out of Castle Rock, CO, announced today a 10-unit franchise development deal slated for Idaho. The sub-sandwich revolution in the state is led by Liz Caldwell and Michelle Lucas, two sisters native to the area.
 
The pair brings a stacked background in business ownership to the venture, with Caldwell previously running a local Books Are Fun location in Idaho and Lucas owning several childcare facilities in California. The duo’s deal will include 10 new locations to open across the state.
 
“We were both drawn to Port of Subs for its ‘neighborhood sandwich shop’ feeling,” said Caldwell. “At the end of the day, we’re just people who love being involved in our community. To become a go-to spot for the residents, provide them with amazing food, and really learn about who they are and what’s going on in their lives is truly a blessing that we’re lucky to have come across. When all is said and done, I want our Port of Subs locations to be seen as a local place to relax, have fun and enjoy a great sandwich.”
 
The sister duo is on a mission, actively seeking passionate and sub-loving franchise candidates to join Port of Subs in its continued expansion. Communities like Boise, Nampa, Kuna, Caldwell, Middleton, Eagle, Meridian and more have been dubbed priorities in the site selection process. 
 
“Kicking off 2024 with a new regional developers in Idaho, where we have been part of the community for many years, is a fantastic way to start the year!  It marks the beginning of great things for our brand in 2024,” said Healey Mendicino, President of Port of Subs. “It’s exciting to see growth in our brand with entrepreneurs like Liz and Michelle, who are a perfect example of high-caliber franchisees – they are community-oriented, driven and committed to success. We’re excited to support them as they gear up for their first grand opening in the spring.”
 
For more information on becoming a Port of Subs Regional Developer or franchisee, please contact Andrew Beach at abeach@portofsubs.com.

About Port of Subs®

Customers have enjoyed the great taste of Port of Subs sandwiches for over 50 years. The Port of Subs brand has become synonymous with quality sandwich making and superior customer service. Known for its premium meats and cheeses, Port of Subs offers customizable and made-to-order menu offerings, a hallmark of the brand's mission to become every guest's favorite neighborhood sandwich shop. For more information, please visit www.portofsubs.com.

About Area 15 Ventures, LLC

Area 15 Ventures is a Colorado-based private equity business owned by the Liniger family and highly skilled friends and employees. The private ownership allows for quick decisions and provides personal support and development. The focus is on emerging franchisors and high-growth businesses that require an investment to scale their opportunity to the next level and benefit from the team's experience in franchising RE/MAX and Motto Mortgage. The Area 15 Ventures team brings vast experience in business development, marketing, franchise sales, Zee/Zor relationships, training, and international expansion. For more information, please visit www.area15ventures.com.

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Media Contact:

Elizabeth Diamond
971-217-2866
ediamond@allpointspr.com 

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