LunchboxWax Adding More California Locations to the Map
Entrepreneurial Couple Signs Multi-Unit Agreement; Bringing Three Salons Waxing Salon Concept to Greater Sacramento Region.
July 07, 2020 // Franchising.com // SACRAMENTO, Calif. - LunchboxWax, the premier full-service, speed-waxing concept, is adding to its California salon-count.
The brand, which has 10 existing locations in the Golden State, recently signed a multi-unit agreement with husband and wife entrepreneurs Jim and Katie Martin. With prior ownership experience and beauty industry knowledge, the Martins will use their advanced skillset to open three LunchboxWax salons in the greater Sacramento region. Potential areas of development include Roseville, Rocklin, Fair Oaks, Citrus Heights, Folsom, El Dorado Hills and Granite Bay.
“After obtaining my esthetician license, I was inspired to break into the beauty industry,” said Katie, who ran a nonprofit business alongside Jim for 30 years. “We know firsthand what starting a business from the ground up entails - and with LunchboxWax, the systems and processes have already proven to be successful. Beyond that, the brand’s vibe and culture is empowering, unique and memorable.”
The forthcoming LunchboxWax salons will offer a full range of hair removal services from top to toes, bottoms to brows and cheeks to chest. Using its proprietary three-step speed-waxing process, LunchboxWax has a “soft wax” technique that is more effective and less painful than traditional waxing. As the local owners, the Martins will be leading waxologist recruitment, prioritizing talented estheticians that are passionate about providing an unparalleled guest experience. They will also oversee daily business operations to ensure exceptional service.
“From day one, Katie and Jim have demonstrated their true sense of enthusiasm for the culture at LunchboxWax and have shown a strong connection to their community - something we always value as a team,” said Debi Lane, CEO and founder of LunchboxWax. “We have a dedicated following in California already, and are excited to see the Martins continue to grow alongside the brand throughout Sacramento. The Martins are a great addition to the LunchboxWax team and we’re confident they’ll convey our values seamlessly to the Sacramento community.”
The brand’s low-cost investment along with support from an executive team with extensive salon and franchise experience is designed to attract individuals who are passionate about providing exceptional customer service and being involved in the local community, have a strong business acumen.
LunchboxWax is a boutique speed-waxing franchise catering to men and women who are mindful about the businesses and people they choose to perform personal services. Founded as a culture-first business by Debi Lane in Boise, Idaho, in 2010, LunchboxWax began awarding franchises in 2013, and today has 47 salons across the country.
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