LAS VEGAS - December 21, 2016 - (BUSINESS WIRE) - California-based revolutionary BFit gym chain and Las Vegas-based fitness franchise TRUFUSION announce an exclusive partnership that will introduce EDGE by TRUFUSION into selected BFit locations beginning December 2016.
The partnership will provide BFit members access to an array of unlimited group fitness programs unique to boutique studios including group fitness classes in the form of Yoga, Pilates, Boxing, Aerial, Barre, Bootcamps, Kettlebell, Battle Ropes and more. Along with BFit’s innovative approach to gym membership, the BFit/EDGE by TRUFUSION combination offers a powerful solution to the ideal gym/studio mix.
In early 2016, BFit quietly introduced a game changer - a gym membership with a low cost Fit Pass that comes with freedom in how and when to access the gym and a selection of amenities to match your mood. Alternatively, the Fit Pass+ can be shared with friends and family so they can enjoy it too. If a member misses scheduled programs for group fitness, group cycling and virtual classes, there are a wide variety of On-Demand options for easy access day or night. Now, with the addition of EDGE by TRUFUSION to complement the innovative member experience, the gym will offer a greater selection of studio-style classes as well as options for those that prefer “schedule free” workout independence.
In Las Vegas, TRUFUSION has perfected the intimate workout experience matched with plenty of inventive options that motivate and inspire members to be the best version of themselves through a combination of group fitness classes, recovery techniques that include cryotherapy and massage, as well as state-of-the-art heart rate technology called “TruBeat,” that provides members with a complete holistic wellness experience.
BFit and EDGE by TRUFUSION have formed a natural alliance to provide members with a ground-breaking fitness experience that balances BFit’s refreshing, new gym format with the communal fitness classes in a studio environment that TRUFUSION has mastered, all at a market-leading low price. The appealing new format is perfect for everyone from the budget-conscious college student, entrepreneurs who appreciate convenience, to families seeking choices and convenience at a great price.
“BFit represents a refreshing take on the traditional fitness model,” said Bill Righter, Managing Director, BFit. “We’ve introduced a simple, yet modern gym membership designed for today’s lifestyle - one that focuses on fitness on your schedule without the high end price. EDGE by TRUFUSION helps us deliver specialized fitness with greater group program variety. It’s an inspired partnership that will reshape the fitness industry.”
“TRUFUSION has made a remarkable impact on the Las Vegas fitness marketplace and cannot wait to partner with BFit to bring boutique fitness into this refreshing new gym concept, “said Mike Borden, CEO and Co-Founder of TRUFUSION. “Separately, we have each revolutionized the fitness industry in our own way. Now, our powerful joint relationship will bridge the gap between each of our unique fitness models and allow our growing member base to enjoy a more active and health conscious lifestyle all in one great space.”
Born from the need to develop a flexible operating model that meets today’s time-strapped member needs, BFit arrived in early 2016 as a fresh, new gym concept. Its Fit Pass system steps away from the traditional gym membership model and offers freedom of choice - how and when to access the gym and the selection of amenities that suit your needs. The Fit Pass+ provides the ability to share membership access with family and friends. It’s a solution for people who appreciate independence and seek innovative ways to merge lifestyle with fitness.
For additional information about BFit, visit www.bfitgyms.com.
Founded in 2013, TRUFUSION is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, Battle Ropes Express, Boxing, Barefoot Bootcamp, Yinfused, and more. Placing an emphasis on inspiring community in the studio setting, the popular Las Vegas-based franchise has developed a loyal fan base of locals that coin themselves members of the TruTribe. Offering several additional products and services including a full smoothie bar, healthy food items, and an original line of workout apparel, TRUFUSION is a one-stop shop for all things health and fitness.
For additional information about TRUFUSION, visit www.trufusion.com.