Central Bark® Doggy Day Care Celebrates 15 Years In Franchising
Created “Smallish and Familial” Culture - Continues Same Corporate Culture Today
August 29, 2018 // Franchising.com // West Allis, WI - Central Bark® Doggy Day Care, one of the pioneers of the doggy day care industry, celebrates 15 years of franchising. With 32 locations in seven states and over $12 million in revenue, the company continues to base its growth strategy on growing the business organically insisting that franchisees are part of a “smallish and familial” corporate culture.
Fifteen years ago, Central Bark co-founders Jackie Jordan and Chris Gaba agreed immediately upon a growth strategy likened to a ‘turtle pace’. They felt this was the only way to find a very refined target audience and bring in only those franchisees who share their values and work ethic. To this day, fifteen years later and never having sold to bigger corporate interests, they still subscribe to their original growth strategy plan - for them growing slowly is the only way to ensure a strong level of franchisee support.
“From the beginning, Jackie and I were not willing to grow fast - just to increase the number of franchises. We both were adamant, when we started the franchise, in making sure that we surrounded ourselves with those franchisees that share our values and were open to our guidance and counsel,” said Chris Gaba co-founder of Central Bark. “Both Jackie and I understood early on that you can’t do that if you grow too fast and are more concerned about volume versus quality.”
In 1997, Jackie Jordan opened “Doggy Day Care” in Milwaukee, WI - years ahead of its time, when the idea of a “day care for dogs” was still consistently met with skepticism, snickering and head-shaking. Seven years later, with three successful locations and aspirations of franchising the concept, Jackie received a phone call from Chris Gaba, also a successful doggy day care owner in Ft. Lauderdale, FL.
Having read about Jackie in a Newsweek Magazine feature story, Chris suspected she may be the kindred spirit he had been hoping to partner with for years. Combining their years of collective expertise, Jackie and Chris created a completely original, cutting-edge doggy day care concept by pulling from the best practices of their respective individual organizations.
In 2003, with three corporate units, Chris and Jackie started franchising Central Bark Doggy Day Care under Barkley Ventures, Inc. - a concept with a proven business model that not only began to immediately redefine the concept of doggy day care, but also gives owners a platform for measurable, duplicable results. According to Jackie and Chris, two like-minded doggy day care professionals, they never expected to be the biggest - only the best at what they do - providing dogs with play, socialization and mental stimulation within a group play setting.
With over two million playdates and counting, the Central Bark Doggy Day Care franchise system has developed and maintained multiple streams of revenue, which includes grooming, training, sleepovers and retail ensuring that business is not limited to only day care. As a one-stop-shop, maintaining consistency and continuity of care creates not only a home away from home for the dogs, but the safest possible social environment.
Recently, Central Bark added five new franchisees/markets to their family, including Jacksonville, FL; Charlotte, NC; DC area, York, PA; and Rochester, MN.
About Central Bark Doggy Day Care
The Central Bark Doggy Day Care franchise system was created in 2003 and includes 32 locations in seven states. Co-Founders Jackie Jordan and Chris Gaba created the system based on a foundation of best practices to provide personalized pet care in an environment that is clean, safe and fun, and, as an alternative to kennel boarding. The company pioneered the doggy day care concept and set the standard of excellence in canine care to help dogs become better canine citizens, improve the quality of dogs’ lives and enhance canine/parent relationships.
The company is a VetFran participant, the International Franchise Association’s (IFA) veteran program, and offers discount off the franchise fee for those qualifying veterans. Central Bark is also an IFA MinorityFran participant.
Bookman Public Relations
SOURCE Central Bark Doggy Day Care
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