Edible® Commemorates A Record-Breaking Year
The World’s Leader in Fresh Fruit Bouquets Signs 140 Franchise Agreements and Celebrates 46 Stores Reaching Million Dollar Status
January 12, 2021 // Franchising.com // ATLANTA - Edible®, the world’s most beloved leading gifts and treats destination, is reflecting on a monumental year with the release of new and innovative products, impressive sales numbers, and the welcoming of qualified multi-unit operators.
After a steady climb in sales starting in April, the brand revealed another 60% increase in August, creating momentum that continued throughout the year. Welcoming 140 new and existing franchisees to establish a new Edible® store in markets across the country, the brand prepares to enter 2021 with a robust pipeline and a goal to sign 160 franchise agreements and to open 40 stores in the new year.
“Edible® continues to be a trailblazer in the industry and it is amazing to see the consistent and fresh innovation,” said Patricia Perry, vice president of franchise development. “After being deemed an essential business, our stores saw a rise in sales largely due to our omni-channel business model and the introduction of several new, delicious menu offerings. We also added to our franchise development team with experienced individuals that helped create an impressive pipeline for 2021.”
Support for these growth goals includes exciting additions to the corporate team—franchise veterans Tarji Carter, who will lead the charge for Edible’s® “Manage-To-Own” program and eastern growth, and Kathy Dannewitz, who will spearhead western expansion.
Additions to Edible’s® diverse product offerings include an introduction into the floral space with FruitFlowers® and new treats in the Edible Bakeshop™. Edible Music™ has also launched with albums from Grammy- and Tony-Award winner Leslie Odom Jr. Finally, the brand’s new prototype will house all that the brand has to offer and will create a more interactive experience for customers.
SOURCE Edible Brands®
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