Brooklyns First Potbelly Sandwich Shop to Open October 16

October 11, 2012 // Franchising.com // CHICAGO - Potbelly Sandwich Shop will open its doors at 345 Adams Street, Oct. 16 at 11 a.m. This will give Brooklyn area residents the chance to experience the lively, neighborhood hangout that makes Potbelly Sandwich Shop “The Best Place for Lunch.”

Melonee Gilchrist is the general manager and has been with Potbelly since December 2011. Gilchrist has been in the foodservice industry for 15 years, working in full service restaurants.

“We are looking forward to bringing Potbelly to Brooklyn,” said Gilchrist. “I’ve lived in Brooklyn for more than 20 years and the development of the area has been dramatic, which we are proud to be a part of. Our neighborhood has truly embraced Potbelly Sandwich Shop and the excitement is building toward opening day. Our entire brand is built around the local neighborhood and we are excited to support Children of Promise as a part of our grand opening activities.”

Children of Promise, NYC is located in Brooklyn and is a community based, non-profit organization, whose mission is to embrace the children of incarcerated parents and empower them to break the cycle of intergenerational involvement in the criminal justice system. Potbelly Sandwich Shop will partner with the organization during its pre-opening event, the Oven Warming Party, to raise funds for the organization.

Known for its good vibes in addition to great sandwiches, live music has been a part of the Potbelly experience since the first shop opened in 1977. Neighborhood musicians put a little rhythm into lunch by performing live at Potbelly Sandwich Shops around the country. Gilchrist is excited to begin the shop’s music program and will start taking auditions soon after opening. Musicians interested in performing at the new Brooklyn Potbelly should contact the shop manager.

Potbelly has a passionate, loyal following of fans who spread the word about the fun, energetic atmosphere and great food. The unique Potbelly experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, as well as friendly and lively people.

This is the first Potbelly Sandwich Shop to open in Brooklyn and will staff more than 27 employees and managers. The new shop is open Monday through Saturday 11 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m. The shop will offer delivery to the Brooklyn area beginning Oct. 29, Monday through Friday from 11 a.m. to an hour before close.

About Potbelly Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side in 1977, Potbelly has grown from one to more than 250 shops serving neighborhoods in 17 states. Potbelly has built its reputation as a mealtime hangout spot, where great food, friends, eclectic décor and live, local music combine to create an atmosphere unlike any other. For more information, visit www.potbelly.com.

About Children of Promise, NYC (CPNYC)

Children of Promise, NYC (CPNYC) is a community based, non-profit organization, in Bedford-Stuyvesant (Bed Stuy), Brooklyn, whose mission is to embrace the children of incarcerated parents and empower them to break the cycle of intergenerational involvement in the criminal justice system.

Recognizing the severe trauma and profound psychological consequences that children experience in association with losing a parent to incarceration, CPNYC successfully developed an innovative model that infuses mental health practices, perspectives and language into all aspects of after-school and summer day camp programming. The model pairs together after school youth workers with mental health practitioners who work side by side to support each child and holistically address their needs. Program activities are designed to promote emotional processing, combining the best practices of youth development with mental health strategies and techniques. This is a bold new approach to after-school programming that engages young people and their families in an authentically empowering environment, specifically designed to meet their needs and achieve successful outcomes.

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