Quick Business Facts
Founded: 1955
Corporate Office: 5986 Financial Drive
Norcross, GA. 30071
Industries: , , , , , ,
Resources: » Consumer Information

About Waffle House

Waffle House® restaurants have offered the unbeatable combination of good food with outstanding service since 1955. This combination has made it a beloved icon of the South for the past 56 years. Waffle House® restaurants provide a unique dining experience where regular customers are greeted by name and enjoy social interaction with their servers and other customers. All food is prepared fresh, cooked to order and served on real china in a kitchen that is out front and in full view.

Company History

When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.

It's the mid 1950's. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the Toddle House, and Tom in the local real estate business. Since employee ownership was not available with the Toddle House, the idea of starting a business they could own and share some ownership with other seemed like a good idea. Joe and Tom wanted to create a restaurant focused on people-both the associates and customers-while serving quality food at a great value.

On Labor Day 1955, their dream became a reality-and an icon was born-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened there were no plans for another Unit, but the first restaurant established the Waffle House tradition of providing the friendliest service in town. Customer loyalty developed and the business grew steadily. A couple of years (1957) Unit 2 was acquired and by 1961, there were four small restaurants.

In 1961, Joe left Toddle House and went to work full-time at Waffle House

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